Name: "Problem Solved"
Brand: ANTARTICA LIBROS
SKU: 117647456
Price: 45276 CLP
Availability: InStock

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ANTARTICA LIBROS Problem Solved | falabella.com

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Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites. This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes. Published:10/09/2012 Format:Hardback, 320 pages ISBN-13:9780714864730 ISBN-10:0714864730 Publisher:Phaidon Imprint:Phaidon Origin:United Kingdom

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https://www.falabella.com/falabella-cl/product/117647455/Problem-Solved/117647456

Condicion del producto	Nuevo
Género literario	No ficción
Idioma	Español
Tipo de libro	Ciencias de la comunicación
Autor	JOHNSON, MICHAEL
Editorial	Phaidon Press
ISBN	9780714864730
Número de páginas	320