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Especificaciones
| Condicion del producto | Nuevo |
| Género literario | No ficción |
| Idioma | Español |
| Tipo de libro | Ciencias de la comunicación |
| Autor | JOHNSON, MICHAEL |
| Editorial | Phaidon Press |
| ISBN | 9780714864730 |
| Número de páginas | 320 |
Información adicional
Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.
Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.
This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.
Published:10/09/2012
Format:Hardback, 320 pages
ISBN-13:9780714864730
ISBN-10:0714864730
Publisher:Phaidon
Imprint:Phaidon
Origin:United Kingdom
Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.
This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.
Published:10/09/2012
Format:Hardback, 320 pages
ISBN-13:9780714864730
ISBN-10:0714864730
Publisher:Phaidon
Imprint:Phaidon
Origin:United Kingdom
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