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Especificaciones
| Condicion del producto | Nuevo |
| País de origen | Chile |
| Género literario | No ficción |
| Público recomendado | Adultos |
| Idioma | Español |
| Tipo de libro | Economía|finanzas y negocios |
| Autor | Jay Conrad Levinson Steve Savage |
| Formato del libro | Regular |
| ISBN | 9781600375125 |
| Editorial | Morgan |
| Tipo de pasta | Tapa blanda |
| Número de páginas | 432 |
| Garantía | 3 meses |
Información adicional
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:The fastest-growing markets for the 21st century, with suggestions on how to reach them.Special strategies for forming strategic marketing alliances with other businesses.The latest tactics for independent contractors & those who do business on the telephone.Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.Management lessons for the entrepreneur in the 21st century.