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Código del producto: 119886130

Marketing de Guerrilla - Jay Conrad Levinson


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Especificaciones
Condicion del productoNuevo
País de origenChile
Género literarioNo ficción
Público recomendadoAdultos
IdiomaEspañol
Tipo de libroEconomía|finanzas y negocios
AutorJay Conrad Levinson Steve Savage
Formato del libroRegular
ISBN9781600375125
EditorialMorgan
Tipo de pastaTapa blanda
Número de páginas432
Garantía3 meses
Información adicional
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:The fastest-growing markets for the 21st century, with suggestions on how to reach them.Special strategies for forming strategic marketing alliances with other businesses.The latest tactics for independent contractors & those who do business on the telephone.Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.Management lessons for the entrepreneur in the 21st century.